IABEP news releases

View our news stories to find out more about IABEP activities across the globe.


Quest 3C Simulation Game in Malaysia

In April 2018, Ramona Mayer, a previous graduate of the BSc International Business study program of the ESB Business School joined Professor Hazel Grünewald in conducting the business simulation game Quest 3C at the Universiti Malaysia Pahang (UMP).

The interdisciplinary simulation game Quest 3C supports business engineering students in gaining realistic insights into how organizations work. Thereby they improve team performance and develop leadership skills in an international environment.

It is already the second time at the UMP that International Logistics and Operations Management (IOLM) students are going through this interdisciplinary learning experience with Quest 3C. Within the scope of Flying Faculty, a program in which professors transfer their knowledge to other universities around the globe, Professor Grünewald is teaching the simulation game to 15 Malaysian IOLM students who will begin their 2 years study experience in Germany next semester. Ramona Mayer who is currently working as HR Business Partner at Festo in Esslingen joined this game as alumni and industry expert to share her industry knowledge with the students.

 “I was very impressed to see the huge improvement in students’ performance when comparing the first simulation meeting with the last one. By providing the students instant feedback after each simulation, they directly knew on what to improve for the next session”, says Ramona Mayer. Professor Hazel Grünewald adds: “When playing the game with Malaysian students, the challenges were quite different compared to Germany. A lot of Malaysian students had to overcome cultural differences first, we challenged them to ask questions when they don’t understand some English words and to look us directly in the eyes. In the end, we were very proud of the results.”


International Business Engineering Conference (IBEC)

The IABEP flagship event

The International Business Engineering Conference (IBEC), our flagship event, is due to take place on 9 - 10 August in Bali, Indonesia. This year’s key topic is “Business Engineering and Industry 4.0 in a global economy”. 

IBEC provides the ideal platform for experts from academia and industry to discuss the challenges and the opportunities arising from digitization (Internet of Things, big data) for business in South East Asia and across the world. We have a clear focus on business practice and will discuss the potential of business engineering as a cross-disciplinary approach to help businesses deal with Industry 4.0. IBEC will shed light on this topic from various perspectives by offering a series of workshops to corporate participants.  more


Guest lecturer from Vietnam

By: Lena Jauernig

The equation Dr. Phan Ngyuen Ky Phuc just finished writing on the blackboard is a true brainteaser. His students read it carefully. Then they start scribbling and discussing while Dr. Phuc walks around, gives explanations and answers questions.

“The classes here at ESB Business School are much smaller than at universities in Vietnam. Therefore, I can easily answer questions individually and help students make progress”, Dr. Phuc says and adds: “I am very happy with my students here. But also with my colleagues – they make me feel at home in Reutlingen.”

ESB Business School regularly welcomes lecturers from abroad. Dr. Phuc ‘s stay in Reutlingen is within the framework of the project „Business Engineering in South East Asia“, a project sponsored by DAAD with funds from the German Federal Ministry for Economic Cooperation and Development (BMZ).

Dr. Phuc is from Ho-Chi-Minh-City, hometown of one of ESB´s many partner universities: He is a researcher in the areas of computer programming and mathematics at International University (IU) / Vietnam National University HCMC.

Currently, he is spending one semester at ESB Business School to teach Mathematics in the Bachelor Programme International Operations and Logistics Management. Classes are held in English, thus preparing the future engineers for today’s global business environment. Come to think of it: Is English really the only universal language used in the classroom? Shouldn`t numbers and equations count as universal language, too?


Hong Kong Institute of Business Engineers delegation in Reutlingen

By: Verena Werdich / Lena Jauernig

Meetings, campus tour, visit to the Logistics Learning Factory, Network Dinner and more, the schedule of the delegation accompanying Prof. Dr. Baldwin Hui and Dr. Gary Ching was packed. For two days a team from the Hong Kong Institute of Business Engineers (HKIBE) visited ESB Business School at Reutlingen University.  

The HKIBE is an institute for further professional training in business engineering which develops interactive teaching methods and maintains close contacts with companies and universities.  

One of the main purposes of the visit to Reutlingen was to discuss opportunities for cooperation in the framework of the International Association of Business Engineering Professionals (IABEP). IABEP is dedicated to the promotion of professional training and international knowledge transfer in the area of business engineering/technical business administration – focusing mainly on Southeast Asia but also globally. Both ESB Business School and the HKIBE are among the founding members of the still young international association IABEP.  

“The meetings with the HKIBE were very productive“, Prof. Dr. Andreas Taschner, Dean of ESB Business School, is pleased to say. “Among other things, many ideas emerged about how to stimulate knowledge transfer between Chinese companies and the academic IABEP partners”. Prof. Dr. Hui also expressed his satisfaction with the visit: „Concerning the works of IABEP, we are glad that we reached a resolution to move forward to promote Business Engineering concepts and applications in Europe, South East Asia and China. HKIBE will surely share the responsibility of promoting Business Engineering and contribute through lectures, seminars, conferences and other forms of cooperation. We will bring along our research, expertise and experience to ESB Business School and Reutlingen University. Looking forward to a fruitful cooperation!”

Besides the meetings about IABEP, the delegation also organised an interactive lecture for the BSc International Operations and Logistics Management degree programme. “It is our pleasure to share with your students and professors our works in business engineering“, says Prof. Dr. Hui, with words of praise: „Your students surely demonstrated their profound knowledge and dynamic mindset in our interactive teaching section.“ The guest showed that he was convinced of the international and corporate education concept at Reutlingen University, particularly the interdisciplinary training for future business engineers.

While visiting the Logistics Learning Factory and in discussion with Prof. Dr.  Vera Hummel the guests then experienced another realistic learning and research environment for industrial production processes and logistics concepts on the campus.  


First Business Engineering Summer School at ESB Business School

By: Petra Greiner

When being asked to sum up the ‘Business Engineering Summer School 2017’ in one sentence, Aditya Kalipah Ramdhan Rini, a second year student at School of Business and Management, Institut Teknologi Bandung (SBM ITB), replied: “This programme was a purple cow for us”. With his enthusiastic reply, he referred to a book by Seth Godin named “Purple Cow: Transform Your Business by Being Remarkable” and what he wanted to imply, obviously, was: He thought that the programme was remarkable.

In September, 24 students from three different South East Asian countries travelled to Reutlingen to join the first Business Engineering Summer School. Together with their professors Prof. Dr. Ira Fachira (SBM ITB), Dr. Ridzuan bin Darun (Universiti Malaysia Pahang) and Dr. Ho Thanh Vu (International University Vietnam) they spent ten days at ESB Business School.

The programme with a mix of lectures, seminars and excursions was very well received by the participants: “This summer school was a great experience. It was fun, educational and very meaningful”, said Nur Shahida Binti Mat Ishah, a third year student at UMP Malaysia.

The main focus of the Summer School was on the different aspects of Supply Chain Management (SCM) and Logistics from various perspectives: The Summer School participants talked about Halal SCM, Strategic SCM, the Indonesian perspective on SCM, a case of Vietnamese agricultural products, the European logistics industry and other topics.

Apart from the lectures, the students gained insights into the logistics learning factory of ESB Business School and visited two companies: Daimler AG and Wiha Werkzeuge GmbH. The excursion to Wiha was combined with a short visit to the city of Triberg in the Black Forest.

“I really believe that we will benefit greatly from this experience, both personally and in our later studies”, summarised Pham Hun Duc, a third year student at IU Vietnam.

The BE Summer School 2017 is part of the project „Making Business Engineering (BE) happen in South East Asia“. The project is sponsored by DAAD with funds from the German Federal Ministry for Economic Cooperation and Development (BMZ). It is an initiative of the undergraduate programme International Operations and Logistics Management (IOLM), which offers its students a double degree option in collaboration with a partner university.


Official foundation meeting of IABEP

By: Lena Jauernig

“Colleagues from Asia, America and Europe have joined this meeting”, stated Prof. Dr. Andreas Taschner, Dean of ESB Business School, in his welcome speech to IABEP partners last Tuesday. Some of them had travelled to Reutlingen to participate in the official foundation meeting of the International Association of Business Engineering Professionals (IABEP), others joined via video conference call. 

In addition to ESB Business School, IABEP foundation members include Universiti Malaysia Pahang (UMP), the Indonesian Institut Teknologi Bandung, Ho Chi Minh City International University Vietnam, Aston University from England, Dublin Institute of Technology and Bridgewater State University from the USA as well as industry partners Wiha Werkzeuge GmbH, several Bosch companies and the Hongkong Institute of Business Engineers.

Together, the partners want to promote a future-oriented professional education in the field of business studies with a technical specialisation / business engineering. The association will initially focus its efforts on Southeast Asia, but will also be active worldwide. Prof. Dr. Taschner states: “Our aim for the years to come is to build up an international network of relevant universities, professors, students, public and private institutions and companies.”

By founding a charitable registered association according to German civil law (“eingetragener Verein”), the institutional framework for future activities has now been established. The association will support international knowledge transfer between academia and business in the field of business studies with a technical specialisation / business engineering and it aims to promote relevant training at IABEP partner universities to improve educational and research infrastructure. Furthermore, a qualification framework and a common body of knowledge in the area of business studies with a technical specialisation/ business engineering shall be established. The association also aims to promote careers of students and graduates and the academic professional development of persons whose interests lie within the scope of the association’s objectives.

At the foundation meeting, Prof. Dr. Taschner was elected as Chairman of IABEP and Dr. Mohd Ridzuan bin Darun (UMP Malaysia) as Vice Chairman. Further members of the board are Prof. Dr. Hendrik Brumme, President of Reutlingen University, Prof. Dr. Hazel Grünewald (ESB), Wilhelm Hahn (Wiha Werkzeuge GmbH), Prof. Dr. Elmore Alexander (Bridgewater State University) and Daniel Nothelfer (ESB Alumni Association). The next official step will follow soon: The registration of the association at the district court.


IABEP contact: office@iabep.org


Bridgewater State University on study tour at ESB Business School

By: Joanne Corlett

This spring Prof. Dr. Andreas Taschner, Dean of the ESB Business School, travelled to Massachusetts, USA to visit the Bridgewater State University (BSU). Outcome of his visit was a cooperation agreement covering student and faculty exchange between the two institutions, the organization of joint conferences as well as joint research activities. The first student exchange is scheduled to take place in the winter semester of 2018.

“We are particularly pleased that Bridgewater State University has now become a member of the International Association for Business Engineering”, says Prof. Dr. Taschner. The International Association for Business Engineering (IABEP) is a Business Engineering network currently being established by the ESB Business School in collaboration with international partner universities. As an international platform for universities, corporate partners, students and alumni in the field of Business Engineering, IABEP will be a tool to initiate and coordinate joint academic and research projects between all stakeholders at an international level. Moreover, IABEP offers corporate partners, students and alumni diverse international cooperation and recruiting opportunities.

As a first joint activity of both universities, Prof. Christian J. Delaunay and Martin Grossmann accompanied students of BSU to ESB Business School for a six-day study tour. On 15th May, the guests were welcomed to the ESB Logistics Learning Factory on the campus of Reutlingen University. The group had the opportunity to see the realistic simulation of   industrial production processes and logistics concepts as well as their physical implementation.

A guided visit to the lab of the Virtual Engineering and Training Center (VETC), an institution of ESB Business School, was also on the agenda. The VETC offers consulting in the field of production and logistics, provides company-specific training courses for management and carries out research projects with students. VETC also organizes interdisciplinary simulation games with international partner universities.

Lectures on “European Key Industries in Baden-Wuerttemberg” by Prof. Baldur Veit, “Working with Germans” by Prof. Dr. Hazel Gruenewald and a lecture on “European Integration” by Prof. Dr. Seiter gave a useful insight into Europe. A visit to Baden-Württemberg would not be complete without a visit to industrial players in the region; hence the factory tours through the Daimler site in Sindelfingen and the Alb Gold plant in Trochtelfingen. Further highlights of the week included a visit to the capital of Europe Strassbourg and the Mercedes Benz Museum in Stuttgart.


Dr. Mulyono from ITB SBM, Indonesia as guest lecturer in Reutlingen

By: Lena Jauernig

Three months pass quickly: Last Saturday, guest lecturer Dr. Nur Budi Mulyono returned to his home country Indonesia. He is a member of ESB Business School's renowned partner university School of Business and Management at Institut Teknologi Bandung (SBM ITB) in Indonesia, where he is doing research in the field of operations management, relief supply chain, artificial intelligence and resilient systems in the manufacturing and energy sector.

His stay in Reutlingen was within the framework of the project „Business Engineering in South East Asia“ of ESB Business School in cooperation with partner universities in South East Asia. The project is sponsored by DAAD with funds from the German Federal Ministry for Economic Cooperation and Development (BMZ).

"I really liked Reutlingen," says Dr. Mulyono. “The working culture at the university was very good. I also enjoyed the town itself and the surrounding nature a lot. What I liked in particular: You can go everywhere by bike!” Back in Reutlingen, "his" class is left with their heads full of input and new ideas: Dr. Mulyono taught the first semester in the new master programme "Digital Industrial Management and Engineering" (DIME) how to successfully plan and manage a research project.

The special feature of the research master DIME is its focus on applied research. For the students, the module "Research Methods and Planning" is therefore very important: Soon it will be all about their own research project, on which each of them will work independently for the next two years.

But first and foremost one needs to find a research topic. "Apart from the project planning tools, we were also interested in getting to know creativity techniques. After all, every researcher has to be creative at the beginning of the project and develop ideas“, emphasizes Mulyono. No frontal lecture, but interactive group work with a lot of brainstorming, discussions and even a video talk were on the timetable. Case studies, some of which from Dr. Mulyono’s home country Indonesia, provided an international perspective.

The result: innovative project ideas on topics such as Industry 4.0 and smart factory or intralogistics. "We have learned a lot of new approaches and planning instruments, the lecture has prepared us very well for our research project," DIME students Katharina Schmitz, Marius Greger and Raphael Vogt say.

In the context of the international guest lecturer programme, ESB Business School regularly welcomes lecturers from abroad.


1st International Business Engineering Conference (IBEC) in Kuala Lumpur

By: Petra Greiner

The first IBEC Conference in Kuala Lumpur – an important event for the emerging region Southeast Asia with participants from all over the world

The first International Business Engineering Conference took place in Kuala Lumpur, Malaysia on 26. and 27. September. The conference was an important milestone in the project "Making Business Engineering (BE) happen in South East Asia" initiated by ESB Business School. It provided an international platform of exchange among academics, researchers and practitioners in the field of business engineering. The focus of IBEC was to promote business engineering in South East Asia. Participants and speakers from all over the world shared their perspectives on experiences, recent advances and current practice in the field.

The two keynote speakers Prof. Dr. Hendrik Brumme (President Reutlingen University) und Mr. Simon Song (Managing Director Bosch Malaysia) approached the topic from both the academic and the business perspective. Both emphasized the important role Business Engineers play in the economies of Southeast Asian countries currently and in the future.

In the following panel discussion, business representatives and professors dealt with the crucial question, whether Business Engineers are rather generalists or specialists. They concluded that both is the case: Business Engineers need the overview of a generalist and a specialization in a specific discipline, e.g. logistics. In addition, the experts discussed the regional requirements of Business Engineering and they defined the main competencies of a Business Engineer. A „real“ Business Engineer is a graduate who is able to think and act interdisciplinary, has intercultural competence and has a strong practice-orientation (keyword: "global employability").

At the end of the first day, a group of business and university representatives came together to discuss the inauguration of the International Association of Business Engineering Professionals (IABEP). IABEP is intended to be a platform of exchange for international companies, universities and students in the field of Business Engineering. The core focus is knowledge transfer in the field of Business Engineering between partner universities and corporate partners.

On the second day more than 20 participants presented their study and research results as well as best practice examples, demonstrating the variety of Business Engineering topics in the region and worldwide.

The participants‘ feedback was very positive and all look forward to the next IBEC.

The conference was jointly organised by ESB Business School together with its project partners from Malaysia (University Malaysia Pahang), Indonesia (Institut Teknologi Bandung), Vietnam (Ho Chi Minh City International University), and its business partner WIHA Werkzeuge GmbH.

Head of project: Prof. Dr. Andreas Taschner

The project is funded by DAAD and the Ministry "Bundesministeriums für wirtschaftliche Zusammenarbeit und Entwicklung (BMZ)".

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